‘Danao here and now’: Danao unveils new tourism branding

Photo courtesy of Danao City Government FB

CEBU CITY, Philippines—Danao City is banking on new brand identity in a bid to attract more tourists.

And it comes with the tagline called “Danao Here and Now.”

The city government of Danao unveiled their new tourism identity last Friday, September 16, 2022, during its month-long fiesta celebration.

It took city officials and tourism experts approximately a year to conceptualize Danao’s newest branding, as well as its logo and new jingle, the local government said in a statement published on Wednesday, September 21.

“Now with its new tourism destination brand, complemented by its incredible diversity of offerings, from resorts, culture, and cuisine, to natural landscapes, people and vibrant economy, Danao City is looking forward to breathing new life into the local tourism scene and eliciting renewed enthusiasm on its own tourism industry,” they said.

For his part, Danao City Mayor Thomas “Mix” Durano also said the new tourism branding represents the ‘strong cooperation among its constituents and stakeholders.’

“Danao City is an emblem of our strength as a people,” said Durano.

“This celebration motivates us more to promote unity and cooperation among us… There is indeed no doubt that with our celebration this year we will continue to shine as we continuously live with the fullness of our heritage and tradition,” he added.

Local officials, meanwhile, clarified that the new tourism branding should not be confused with the city’s famous tagline “Sidlak Danao”.

“The tourism tagline is also set to define and embrace the city’s diverse offerings that will make it stand out as one of the province’s most unique and desirable places to visit, NOW and into the future,” they added.

Danao City is a third-class component city of Cebu province, located approximately 48 kilometers north of the capital Cebu City. 

/bmjo

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